Wearing too many hats
Thank you for taking this quiz! From the answers you have given, it seems like you might be "Wearing too many hats"
Now please don’t take this personally, as you are most likely downright AWESOME at what you do…
BUT because you are rushing around doing everything, trying to keep the wheels on your business spinning… when it comes to marketing, you may be missing the mark on what your audience wants.
And this my friend, results in fewer leads or fewer QUALITY leads.
What I mean by this is that your audience takes action from the WORDS that you use.
If you are doing a RUSHED job of your copywriting, unfortunately, you might be leaving money on the table.
To generate interest in your service you need to provide VALUE to your audience,
ENGAGE them, earn their TRUST as an expert, really RESONATE with your audience’s problems and offer SOLUTIONS, so that they realise you are what they need.
So don’t rush this… if you are lacking the time to do a good job, this is where a COPYWRITER comes in handy. Read why with my blog post here
Now I understand that not everyone has the money to spend on a copywriter, especially when they are starting out.
So here are my top tips if you are trying to DIY your own copywriting to generate more leads, that will turn into MORE sales.
Have a clear Unique Selling Proposition: A USP is what sets you apart from your competition. Why are you different? What do you do better?
Learn everything you can about your audience: Do some Deep Dive research into your audience. What are their pain points? What do they really want? Make sure that whatever content you write, NAILS your prospect’s problems.
Stop overcomplicating your words: Keep it simple! We all have short attention spans, so if we have to think about what you are telling us, it is easy to get bored.
Get creative: With whatever copywriting you do, hook your customers in, provide value, offer benefits, and have a clear call to action. Tell your audience what you want them to do!
Consider other ways of Marketing: Are you driving organic traffic to your website through blog posts? Have you considered a Sales Page? An email funnel or a quiz??
Speaking of New Ways of Marketing... Let Me Introduce Myself!
Hey I’m Rachel! A Conversion Copywriter 😊