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Drowning in a Red Ocean

Image by Tim Marshall

Thank you for taking this quiz! From the answers you have given, it seems like you might be "Drowning in a Red Ocean"

This means you have high competition for the same market share, which leads to fewer and lower quality leads.

In other words, your leads often have no loyalty and will easily go elsewhere.

It is a DANGEROUS zone to be in, as high competition can easily lead to price wars, which let’s be honest... isn’t a fun position to be in!

But don’t despair, there are many things you can do about this, to generate more quality leads.

Here are my tips:

Make sure you have a clear USP: Your Unique Selling Proposition needs to be clear. What sets you apart from your competitors? Identify what offers unique value to your customers and make it the forefront of your marketing materials.

Concentrate on your Brand Positioning: Come up with a strategy that differentiates your company from your competitors. It needs to be desirable, specific, clear, and distinctive.

Consider a Copywriter: A great copywriter will help you come up with a marketing strategy, save you time AND make you more money. Check out my blog here

Consider New Ways of Marketing: Maybe your social media used to work, but it isn’t now. Are you driving organic traffic to your website through blog posts? Have you considered a Sales Page? An email funnel or a quiz??


Speaking of New Ways of Marketing... Let Me Introduce Myself!

Hey, I’m Rachel! A Conversion Copywriter 😊

Rach photo1.JPG

So why did I start copywriting?

For me, I have always loved creative writing and SALES. I know sales are essential to not only survive as a business but to THRIVE.

So what better than combining two passions to help businesses succeed?

For over 10 years I have worked in sales, where I have enjoyed connecting with people and assisting them in finding a solution to their problems.

Now with Copywriting, I help my clients get a clear understanding of what their audience NEEDS and what they TRULY DESIRE so that their messaging speaks to them, making them more likely to turn into a customer. This is done through lead generation methods and you guessed it... quizzes!

This helps them save time from having to spend hours writing their own copy, or wasting time on copy that doesn't convert.

If you think I can help you, then get in touch to see if we are a good fit! 😊

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Hamilton, Waikato. New Zealand   +64 22 378 3183

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